SEOptimise – When it comes to online video marketing, we often assume that the only hope of getting a substantial quantity of views is through some form of viral marketing, which don’t get me wrong is a brilliant tactic of gaining traffic to your video but with Google shifting further towards universal search results, optimising your video for search is something that certainly shouldn’t be underestimated or ignored, so how can you optimise your videos to perform better in search? Here are my top ten tips for optimising your videos for higher search rankings.More…
Google Conversion Room Blog – Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser-based opt-out plug-in to allow users to opt out of being tracked by Google Analytics.More…
During an address about integrated audience measurement for TV, mobile, and Internet advertising, NBC Universal executive Alan Wurtzel riffed only about TV and mobile. The Internet – as most people still think of it as an experience driven by desktops and laptops – sounded more like an old girlfriend when it came up.
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ClickZ – Google is every bit as eager as Hulu or Tremor for brand advertisers to embrace online video. But while it waits, the company has been pushing video ad units to another set of marketers entirely: small businesses with AdWords accounts.
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SEOmoz – A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through individual search history, having an identifiable brand is a huge asset.More…
SEOmoz – The New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content.
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February 4th, 2010 in
Search Engine Marketing | tags:
blogger,
blogs,
crawl,
Google,
local,
media,
monetize,
page indexing,
page level,
promotion,
Search Engine Optimization,
seo,
site architecture,
social media |
2 Comments
Search Engine Guide – When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites.
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Online Media Daily – In a ruling interpreting the meaning of “mass marketing,” a federal appellate court said this week that people who defraud others by posting ads on the Web are subject to longer sentences than con artists who merely respond to online ads.
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Inside AdWords – Now you can make it even easier for potential customers to reach you by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website.
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February 4th, 2010 in
Search Engine Marketing | tags:
AdWords,
Android,
Click-through rate,
ecommerce,
Google,
iPhone,
local,
online advertising,
Smartphone,
store |
No Comments
SEOMoz – At some point during your University’s SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit. But, for those who might have missed that lesson (which would be, umm, all of us, since no formal education in SEO exists), a handy refresher might be in order.
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January 20th, 2010 in
Search Engine Marketing | tags:
Click-through rate,
Conversion Rate,
Cost Per Click,
Google,
Key Word Advertising,
online advertising,
page indexing,
Search Advertising,
Search Engine Marketing,
Search Engine Optimization,
seo |
No Comments
SEOMoz – Today, we’re releasing an entirely new platform for Linkscape’s index with more accessible data than ever before. And, for the next 48 hours, full functionality is available entirely for free.
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Inside AdWords – If you’ve chosen to show ads on iPhones and other mobile devices with full internet browsers, you can now target specific mobile devices or carriers.
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